Album rollouts and music marketing campaigns, Billboard Hot 100 chart analysis, superfans and the live music business.
Marketing, Charts & Touring
Tate McRae’s “Housewife” debuted at No. 2 on the Hot 100 dated Oct. 31, behind Ella Langley’s “Choosin’ Texas.” It’s the best showing of her career as a lead artist. Her first Hot 100 entry, “You Broke Me First,” came in September 2020. Six years later, she’
Marketing, Charts & Touring
Eleven songs have reached No. 1 on the Hot 100 for the first time this year. None of them is credited “featuring.” The most recent one that was is Morgan Wallen’s “What I Want” featuring Tate McRae, which first hit No. 1 on the chart dated May 31, 2025.
Marketing, Charts & Touring
Celine Dion's first run of shows since cancelling her last tour has broken two residency records. According to figures reported to Billboard Boxscore, the 16 shows at Plenitude Arena, just outside Paris, grossed $125.5 million and sold 539,000 tickets between Sept 12 and Oct 17, 2026.
Marketing, Charts & Touring
When Ariana Grande's "Hate That I Made You Love Me" entered the Hot 100 in June, it went straight to No. 1. On the Oct. 24 chart, its 20th week, it was still in the top 10. That kind of start used to be almost impossible.
Marketing, Charts & Touring
On Oct. 26, the NFL, Apple Music and Roc Nation announced that Jay-Z will headline the Super Bowl LXI halftime show on Feb. 14, 2027, at SoFi Stadium. Roc Nation has produced the show since its 2019 deal with the league, which means Jay-Z has spent seven shows helping pick
Marketing, Charts & Touring
From flower shop pop-ups to TikTok call-ins, the two-month campaign behind "The Romantic" pulled in 3 billion impressions. The Rollout Bruno Mars announced "The Romantic" on January 5 with a post on X that read "my album is done." Two days later, he revealed
Marketing, Charts & Touring
Luminate's latest data breaks down how superfan behavior shifts across generations. Live performance is the one thing that holds across every group. Attendance rates run from 49% among Boomers to 58% among Gen Alpha, consistent enough that it's the clearest fixed point in the data. Everything
Marketing, Charts & Touring
The Rollout * The campaign started nearly a year earlier, in August 2024, when Drake posted a screenshot of a folder on his computer simply labeled "2.0 – Iceman." * The first Iceman livestream episode went live on July 4, 2025, running 58 minutes and previewing "What Did I
Marketing, Charts & Touring
The industry term going around is "blue dot fever" which refers to the unsold seats at shows. This spring, several Live Nation tours have been canceling or pausing, and the seating charts have been the tell. * Post Malone pushed back the opening weeks of his Big Ass Stadium
Marketing, Charts & Touring
What Bad Bunny, Harry Styles, BTS, and Olivia Dean got right this year. 1. Bad Bunny x Apple Music Super Bowl LX Bad Bunny performed the Super Bowl LX halftime show almost entirely in Spanish with 128.2 million people watching. He was the first solo Latino artist to headline
Marketing, Charts & Touring
The Michael Jackson biopic opened to $217 million globally in its first weekend. That's the biggest opening in biopic history. Critics weren't kind, the film sits at 38% on Rotten Tomatoes. Audiences showed up anyway, giving it an A- CinemaScore, and the numbers that followed are
Marketing, Charts & Touring
Chaotic Good was founded in February 2025 by Jesse Coren and Andrew Spelman, former managers of Chelsea Cutler and Quinn XCII, and digital marketing specialists Tim Weber and Adam Tarsia. Their pitch: they take the marketing burden off the artist entirely. "There's so much pressure on the